Insights and Trends
What you need to know about Max — the rebranded streaming service from Warner Bros. Discovery
Last week it was announced that HBO Max will now be simply known as – Max. To reach a wider audience with its streaming service, Warner Bros. Discovery believes that a rebrand is necessary and that by stripping the service of its legacy brand HBO, the hope is that the new combined network will attract…
Read MoreAre Streaming Platforms Struggling to Produce High-Quality Content?
Last week, Netflix released Beef, a road rage revenge series starring Ali Wong and Steven Yeun. Viewers and critics alike are praising the series calling it one of the best shows in years and even going so far as claiming it to be the antidote to ambient tv. While the writing, producing, and acting are…
Read MoreHow streaming is reviving the romance genre
In the mood for love? It’s not just the arrival of spring. It’s the return of romance. Over the past year, romantic movies have made a huge comeback and they’re reconnecting with audiences through streaming. For the last couple of decades, an idea has persisted in Hollywood that there isn’t an audience for romantic comedies…
Read MoreHow do streaming platforms get their names on tv remote controls?
Go ahead, and look down at your remote. See something familiar? More than likely, in addition to the standard volume plus and minus and number keypad, you have a few familiar names staring back at you: Hulu, Netflix, Disney+, and Prime Video? While it may seem like good fortune to find the names of the…
Read MoreThe Thrill of Discovery: How Reelgood Helps Users Find Things They Actually Want to Watch
When it comes to deciding what to watch, so many people feel overwhelmed by choice before they even begin their decision journey that they often end up watching something they don’t want to. If time is our most valued resource, then that means that a lot of us are wasting a whole lot of time…
Read MoreWakanda Forever Reigns Supreme Outperforming the Average Disney Movie
We know that the Oscars are responsible for a significant bump in a movie’s popularity, but what it is about Black Panther: Wakanda Forever that has viewers coming back for more? Since launching Disney+ in November of 2019, the House of Mouse has become a major player in the streaming industry, gaining millions of subscribers…
Read MoreIt Pays to Be Popular: Licensing Reelgood’s Data to Boost Your Merchandising Strategy
When it comes to what to watch, we know that people have a lot of options. That’s why in addition to alleviating decision fatigue for consumers, we offer major streaming players a way to boost user engagement and bring more viewers to their promotional and TVOD content. How do we do it? By re-creating the…
Read MoreFrom Underdog to Top Dog: How a Hulu Docuseries Boosted Soccer Club Fandom
Every 4 years, the FIFA World Cup hosts the top 32 national teams from around the world to compete for the most prestigious prize in soccer. Over the course of this month-long tournament, it feels as though the entire world is watching and cheering on their home teams or adopted home teams. Soccer fever is…
Read MoreOscar-Nominated Films Receive Huge Streaming Bump
By the time The Academy of Motion Picture Arts and Sciences announces its nominations for Oscar, many people need help remembering the films and performances that are nominated. Streaming hasn’t only changed the way consumers watch TV and movies, it’s also changed the way that films are distributed and released post-theatrical run. Gone are the…
Read MoreHow Reelgood is simplifying the streaming experience
With film and commercial television broadcasting having been around for nearly 100 years, there is absolutely no shortage of content on this planet – so why do so many people feel overwhelmed when it comes to choosing something to stream? The answer is simple – it’s decision fatigue. Decision fatigue is defined as difficulty making…
Read More
